With Amaia, elegance starts from birth

Promoting Heritage of Excellence

From the beginning, I knew I wanted to support Spanish renowned textile traditions, to protect small family businesses and to promote this heritage of excellency.
I personally know each talented seamstress who is behind each piece and that bond is priceless.

In the current globalisation process, our European textile manufacturers have been adversely affected by the big companies relocating their manufacturing to the Far East in search of higher profits. When you hear all these textile workers the huge impact that this has had not only on their families, communities, entire regions but also on the livelihood of entire professions like hand embroiderers, who are really disappearing as youngsters do not aspire to suffer the same hardship their mothers have over the past few decades.

Made with love

A firm advocate and precursor of sustainability and slow fashion, she is a committed entrepreneur to a European sustainable production, to preserve family businesses, to perpetuate a beautiful heritage of textile traditions and traditional children fashion, to careful and wise production and to protect children’s happy childhood.

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